Basic marketing research (Record no. 31637)
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000 -LEADER | |
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fixed length control field | 00435nam a2200169Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0-03-021104-2 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | CHB |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Churchill, Gilbert A. |
245 ## - TITLE STATEMENT | |
Title | Basic marketing research |
Statement of responsibility, etc | Gilbert A. Churchill |
250 ## - EDITION STATEMENT | |
Edition statement | 4th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Fort Worth: |
Name of publisher | The Dryden Press, |
Year of publication | 2001. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xvii,830p |
500 ## - GENERAL NOTE | |
General note | Includes index |
546 ## - LANGUAGE NOTE | |
Language note | eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing research |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
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2018-04-02 | Central Library AIOU Islamabad | 2005-06-02 | Books | 101986 | General Stacks | Central Library AIOU Islamabad | 658.83 CHB |