Social communication in advertising (Record no. 31831)

000 -LEADER
fixed length control field 00622nam a2200181Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0415966760
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1042
Item number SOC
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Leiss, William
245 ## - TITLE STATEMENT
Title Social communication in advertising
Sub Title : Consumption in the mediated marketplace
Statement of responsibility, etc William Leiss, Stephen Kline, Sut Jhally, and Jacqueline Botterill
250 ## - EDITION STATEMENT
Edition statement 3rd Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York:
Name of publisher Routledge,
Year of publication 2005.
300 ## - PHYSICAL DESCRIPTION
Other physical details x,683p
500 ## - GENERAL NOTE
General note Included references and index
546 ## - LANGUAGE NOTE
Language note eng
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising social aspects
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Stephen Kline, Sut Jhally, and Jacqueline Botterill
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Price effective from Permanent Location Not for loan Date acquired Koha item type Accession Number Lost status Damaged status Shelving location Withdrawn status Current Location Full call number
2018-04-03Central Library AIOU Islamabad 2006-06-14Books105635  General Stacks Central Library AIOU Islamabad659.1042 SOC

Copyright © 2023, All rights reserved
AIOU, Islamabad Pakistan.
Ph#: | 051-9250040, 051-9571682, 051-9571695 Fax: | 051-9250146 Email| documentdelivery@aiou.edu.pk Web| ”Central Library”