Modern mass communication (Record no. 32691)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00400nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8189473131 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Item number | DEM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Nayyar, Deepak |
| 245 ## - TITLE STATEMENT | |
| Title | Modern mass communication |
| Sub Title | ; concepts and processes |
| Statement of responsibility, etc | Deepak Nayyar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Jai Pur: |
| Name of publisher | Oxford Book Company, |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 174p. |
| 500 ## - GENERAL NOTE | |
| General note | HB |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2015-11-26 | Central Library AIOU Islamabad | 2008-04-11 | Books | 110138 | General Stacks | Central Library AIOU Islamabad | 302.23 DEM |