Communication theories (Record no. 34702)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00576nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829160911.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292042855 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Item number | SEC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Severin, Werner J. |
| 9 (RLIN) | 93452 |
| 245 ## - TITLE STATEMENT | |
| Title | Communication theories |
| Remainder of title | : origins, methods and uses in mass media |
| Statement of responsibility, etc. | Werner J. Severin and James W. Tankard |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow: |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 411p. |
| 500 ## - GENERAL NOTE | |
| General note | PB |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| 9 (RLIN) | 198145 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication |
| 9 (RLIN) | 198146 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tankard, James W. (jt. auth.) |
| 9 (RLIN) | 198147 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 02/12/2016 | 302.23 SEC | 120877 | 02/12/2016 | 02/12/2016 | Books |