| 000 -LEADER |
|---|
| fixed length control field |
00580 a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
8131505758 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23072 |
| Item number |
WIM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Wimmer, Roger D. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Mass media research |
| Sub Title |
: processes, approaches, and applications |
| Statement of responsibility, etc |
Roger D Wimmer and Joseph. R. Dominick |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Australia: |
| Name of publisher |
Wadsworth Cengage Learning, |
| Year of publication |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
390p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Include index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Mass media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Mass media-Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dominick, Joseph R. (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |