The media of mass communication (Record no. 39042)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00505nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829161409.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120345881 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Item number | VIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vivian, John |
| 9 (RLIN) | 60407 |
| 245 ## - TITLE STATEMENT | |
| Title | The media of mass communication |
| Statement of responsibility, etc. | John Vivian |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi: |
| Name of publisher, distributor, etc. | PHI Learning, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 478p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| 9 (RLIN) | 104826 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media-Technology innovations |
| 9 (RLIN) | 103889 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media-Social aspects |
| 9 (RLIN) | 104827 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 17/03/2017 | 302.23 VIM | 121621 | 22/03/2017 | 22/03/2017 | Books |