The advertising handbook (Record no. 40495)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01659 a2200241 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0415423112 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780415423113 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | POA |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Powell, Helen |
| 245 14 - TITLE STATEMENT | |
| Title | The advertising handbook |
| Statement of responsibility, etc | Helen Powell |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Routledge, |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 247p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Media practice. |
| 500 ## - GENERAL NOTE | |
| General note | PB |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The Advertising Handbook is a critical introduction to the practices and perspectives of advertising.�It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success. It challenges conventional wisdom about advertising power and authority to offer a realistic assessment of its role in business and also looks at the industry's future. The third edition offers new material and a new organising framework, whilst continuing to provide both an introduction and an authoritative guide to advertising theory and practice.�It is�shaped to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students - as well as taking account of some of the most recent academic work in the field, and, of course, contemporary advertising innovations. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising- Handbok |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hardy, Jonathan (jt.auth.) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkin, Sarah (jt.auth.) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MacRury, Iain (jt.auth.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2015-10-02 | Central Library AIOU Islamabad | 2010-02-17 | Reference | 113787 | Reference | Central Library AIOU Islamabad | 659.1 POA |