000 -LEADER |
fixed length control field |
00479 a2200169 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
8124202192 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
ART |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Lancaster, Geoff |
245 ## - TITLE STATEMENT |
Title |
The art of marketing |
Sub Title |
: introduction to marketing |
Statement of responsibility, etc |
Geoff Lancaster. Paul Reynolds |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New Delhi: |
Name of publisher |
Crest Publishing House, |
Year of publication |
2001. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
7 vols. set |
500 ## - GENERAL NOTE |
General note |
HB |
546 ## - LANGUAGE NOTE |
Language note |
Eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Reynolds, Paul (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Reference |