| 000 -LEADER |
|---|
| fixed length control field |
00481 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0534562744 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23072 |
| Item number |
WIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wimmer, Roger D. |
| 9 (RLIN) |
8551 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Mass media research |
| Remainder of title |
: an introduction |
| Statement of responsibility, etc. |
Roger D. Wimmer |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Spain: |
| Name of publisher, distributor, etc. |
Thomson Wadsworth, |
| Date of publication, distribution, etc. |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 488 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media-Research |
| 9 (RLIN) |
60637 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dominick, Joseph R. (jt. auth) |
| 9 (RLIN) |
60638 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |