Cases in advertising and promotion management (Record no. 45904)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00520nam a2200193Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829161821.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256037132 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | QUC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 9 (RLIN) | 124107 |
| 245 ## - TITLE STATEMENT | |
| Title | Cases in advertising and promotion management |
| Statement of responsibility, etc. | John A. Quelch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Plano, Texas: |
| Name of publisher, distributor, etc. | Business Publication, |
| Date of publication, distribution, etc. | 1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 759p |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Promotion |
| 9 (RLIN) | 164492 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farris, Paul W. (jt. auth) |
| 9 (RLIN) | 164493 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 01/10/1991 | 659.1 QUC | 65567 | 30/03/2018 | 30/03/2018 | Books |