The marketing edge (Record no. 45951)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00528nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829161823.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471132705 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmatier, George E. |
| 9 (RLIN) | 124224 |
| 245 ## - TITLE STATEMENT | |
| Title | The marketing edge |
| Remainder of title | : the new leadership role of sales & marketing in manufacturing |
| Statement of responsibility, etc. | George E. Palmatier |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | xi,183p. |
| 500 ## - GENERAL NOTE | |
| General note | HB |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketings |
| 9 (RLIN) | 124225 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shull, Joseph S. (jt. auth.) |
| 9 (RLIN) | 124226 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 01/12/2003 | 658.8 PAM | 99283 | 30/03/2018 | 30/03/2018 | Books |