Marketing research (Record no. 45952)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00470 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829161823.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 139780170127349 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G |
| 9 (RLIN) | 121153 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia: |
| Name of publisher, distributor, etc. | Thomson, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 570p. |
| 500 ## - GENERAL NOTE | |
| General note | PB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Include index |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 9 (RLIN) | 124227 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Steven.Ward(jt.aut.) |
| 9 (RLIN) | 124228 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 28/04/2009 | 658.83 MAR | 112181 | 30/03/2018 | 30/03/2018 | Books |