The (un) common sense of advertising (Record no. 45983)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00518nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829161824.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178292173 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | TIU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tiwari, Sanjay |
| 9 (RLIN) | 124296 |
| 245 ## - TITLE STATEMENT | |
| Title | The (un) common sense of advertising |
| Remainder of title | : getting the basics right |
| Statement of responsibility, etc. | Sanjay Tiwari |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Response Books, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 322p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 160674 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 160675 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 20/12/2004 | 659.1 TIU | 100165 | 30/03/2018 | 30/03/2018 | Books |