Marketing management cases (Record no. 45997)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00469 a2200157 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829161824.0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WEM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weilbacher, William M. |
| 9 (RLIN) | 124331 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management cases |
| Remainder of title | :planning and executing marketing strategy |
| Statement of responsibility, etc. | Weilbacher, William M. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Macmillan, |
| Date of publication, distribution, etc. | 1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | x, 390p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing-Management-Case studies |
| 9 (RLIN) | 123830 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 124333 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 07/05/1992 | 658.8 WEM | 66445 | 01/04/2018 | 01/04/2018 | Books |