Essentials of marketing (Record no. 46087)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00602 a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829161828.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072894822 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 165235 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing |
| Remainder of title | : A global-managerial approach |
| Statement of responsibility, etc. | William D. Perreault, Jr. and E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | Irwin, McGraw-Hill, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | various pages |
| 500 ## - GENERAL NOTE | |
| General note | PB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliography index |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 165236 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome (jt.auth) |
| 9 (RLIN) | 165237 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 05/12/2000 | 658.8 PEE | 94444 | 03/04/2018 | 03/04/2018 | Books |