Mature advertising (Record no. 46125)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00401nam a2200145Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829161829.0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.132 |
| Item number | PAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parker, Robert B. |
| 9 (RLIN) | 124786 |
| 245 ## - TITLE STATEMENT | |
| Title | Mature advertising |
| Remainder of title | : a handbook of effecttiveness in print |
| Statement of responsibility, etc. | Robert B. Parker, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Reading, Mass: |
| Name of publisher, distributor, etc. | Addison-Wesley, |
| Date of publication, distribution, etc. | 1981. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 182p |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 124787 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 17/11/1985 | 659.132 PAM | 34011 | 03/04/2018 | 03/04/2018 | Books |