Managerial marketing (Record no. 46226)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00462nam a2200157Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829161833.0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KEM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelley, Eugene J. |
| 9 (RLIN) | 125143 |
| 245 ## - TITLE STATEMENT | |
| Title | Managerial marketing |
| Remainder of title | : perspectives and viewpoints, a source book |
| Statement of responsibility, etc. | Eugene J. Kelley and William Lazer |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Illinois: |
| Name of publisher, distributor, etc. | Richard D. Irwin, |
| Date of publication, distribution, etc. | 1967 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,764p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lazer William (jt. auth) |
| 9 (RLIN) | 125144 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 27/05/1975 | 658.8 KEM | 4740 | 04/04/2018 | 04/04/2018 | Books |