Value-added public relations (Record no. 46628)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00512 a2200157 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829161847.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844234125 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | HAV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harris, Thomas L. |
| 9 (RLIN) | 126414 |
| 245 ## - TITLE STATEMENT | |
| Title | Value-added public relations |
| Remainder of title | : The secret weapon of integrated marketing |
| Statement of responsibility, etc. | Thomas L. Harris and foreword by philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago: |
| Name of publisher, distributor, etc. | NTC Business Books, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | xi,314p |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliography and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 9 (RLIN) | 14486 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 03/03/2001 | 659.2 HAV | 95706 | 06/04/2018 | 06/04/2018 | Books |