| 000 -LEADER |
|---|
| fixed length control field |
00729 a2200181 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
SHE |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Shabnam Rafique Qazi |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Effects of fear appeal in beauty products advertisment |
| Sub Title |
: M.Sc Mass Communication |
| Statement of responsibility, etc |
Shabnam Rafique Qazi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Islamabad |
| Name of publisher |
AIOU |
| Year of publication |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
130p.; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Open to researchers under library restrictions |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising-Cosmetics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Dissertations, Academic--MSc Mass Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Supervised by Navid Zafar |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://aioupakistan-my.sharepoint.com/:b:/g/personal/aiou_thesis_aiou_edu_pk/EU2ECT84Xi9MlCn5Fw07VtABHIasxf0ImltDeRNd-YFWbA?e=dYbAjS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Thesis |