| 000 -LEADER |
|---|
| fixed length control field |
00784 a2200193 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
SHE |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Shahnaz Akhter |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Effects of advertising on female consumers a case study of Pantene shampoo |
| Sub Title |
: M.Sc Mass Communication |
| Statement of responsibility, etc |
Shahnaz Akhter |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Islamabad: |
| Name of publisher |
AIOU, |
| Year of publication |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
94p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Open to researchers under library restrictions |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Television advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Dissertations, Academic--MSc Mass Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Supervised by Abdul Siraj, Syed Dr. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://aioupakistan-my.sharepoint.com/:b:/g/personal/aiou_thesis_aiou_edu_pk/EYuCfW57FaNHmqeg4z6kDWEBT40bYwaxh1c2tQdyEYkdNA?e=dWfZEW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Thesis |