| 000 -LEADER |
|---|
| fixed length control field |
00503 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0395674042 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.2 |
| Item number |
DEU |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
DeFleur, Melvin L. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Understanding mass communication |
| Statement of responsibility, etc |
Melvin L. DeFleur |
| Sub Title |
: a liberal arts persptive |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
DallasL: |
| Name of publisher |
Houghton Mifflin, |
| Year of publication |
1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
x, 646p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Mass communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dennis, Everette E. (jt.auth.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |