Gender, design and marketing (Record no. 51983)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00548nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829163209.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138249967 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | MOG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moss, Gloria |
| 9 (RLIN) | 146778 |
| 245 ## - TITLE STATEMENT | |
| Title | Gender, design and marketing |
| Remainder of title | : how gender drives our perception of design and marketing |
| Statement of responsibility, etc. | by Gloria Moss |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 245p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 146779 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Sex differences |
| 9 (RLIN) | 146780 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commercial art - Sex differences |
| 9 (RLIN) | 146781 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 14/12/2018 | 658.8342 MOG | 123800 | 19/12/2018 | 19/12/2018 | Books |