Advertising management (Record no. 53271)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00569nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829163252.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0860036006 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | GIA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin |
| 9 (RLIN) | 180846 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management |
| Statement of responsibility, etc. | Colin Gilligan and Geoffrey Crowther |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford: |
| Name of publisher, distributor, etc. | Philip Allen, |
| Date of publication, distribution, etc. | 1976. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 215p. |
| 500 ## - GENERAL NOTE | |
| General note | PB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliography and index |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 180847 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 9 (RLIN) | 180848 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Crowther, Geoffrey (jt. auth) |
| 9 (RLIN) | 180849 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 20/12/1981 | 659.1 GIA | 24615 | 30/07/2019 | 30/07/2019 | Books |