Essentials of marketing (Record no. 53411)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00566 a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829163257.0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 161488 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing |
| Remainder of title | a global managerial approach |
| Statement of responsibility, etc. | William D. Perreault and E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th reprint |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Islamabad: |
| Name of publisher, distributor, etc. | National book Foundation, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,638p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 161489 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 9 (RLIN) | 161490 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | 13/06/2007 | 658.8 PEE | 108261 | 01/08/2019 | 01/08/2019 | Books | General Stacks | ||||||
| Dewey Decimal Classification | Regional Library Faisalabad | Regional Library Faisalabad | 25/01/2017 | 658.8 PEE | F 3408 | 25/01/2017 | 25/01/2017 | Books | ||||||
| Dewey Decimal Classification | Regional Library Faisalabad | Regional Library Faisalabad | 25/01/2017 | 658.8 PEE | F 3409 | 25/01/2017 | 25/01/2017 | Books |