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Marketing (Record no. 53589)

MARC details
000 -LEADER
fixed length control field	00623nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250829163303.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0073656453
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	MAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Berkowitz, Eric N.
9 (RLIN)	4085
245 ## - TITLE STATEMENT
Title	Marketing
Statement of responsibility, etc.	Eric N. Berkowitz [et.all]
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston:
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	2000.
300 ## - PHYSICAL DESCRIPTION
Other physical details	xxxii, 736p.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index
546 ## - LANGUAGE NOTE
Language note	Eng
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
9 (RLIN)	163932
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Kerin, Roger A. (jt.auth)
9 (RLIN)	162819
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Hartley, Steven W. (jt.auth)
9 (RLIN)	162820
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Rudelius, Willian (jt.auth)
9 (RLIN)	162821
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Central Library Allama Iqbal Open University Islamabad	Central Library Allama Iqbal Open University Islamabad	General Stacks	15/06/2005		658.8 MAR	102433	05/08/2019	05/08/2019	Books