| 000 -LEADER |
|---|
| fixed length control field |
00536 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0155551124 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780155551121 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
BOM |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Boyd, Harper W. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Statement of responsibility, etc |
Harper W. Boyd and William F. Massy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Name of publisher |
Harcourt Brace, |
| Year of publication |
1972. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
618 p. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The harbrace series in business and economics. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Paperback |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing--Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Massy, William F. (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |