Marketing research (Record no. 56853)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00374nam a2200145Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829163458.0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MCM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McGown, K. L. |
| 9 (RLIN) | 204464 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Remainder of title | :text and cases |
| Statement of responsibility, etc. | K. L. McGown, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cambridge: |
| Name of publisher, distributor, etc. | Ma. Winthrop, |
| Date of publication, distribution, etc. | 1979. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 432p |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing-case studies |
| 9 (RLIN) | 204465 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 17/11/1978 | 658.83 MCM | 24360 | 20/01/2020 | 20/01/2020 | Books |