Marketing (Record no. 57227)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00478nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829164459.0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PRM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| 9 (RLIN) | 199160 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Remainder of title | : basic concept and decision |
| Statement of responsibility, etc. | William M.Pride, O. C. Ferrell |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | 1977. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 766p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 9 (RLIN) | 199161 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. (jt.auth) |
| 9 (RLIN) | 199162 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 27/01/1983 | 658.8 PRM | 26367 | 23/01/2020 | 23/01/2020 | Books |