Market segmentation analysis (Record no. 58881)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829164555.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789811088179 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | DOM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dolnicar, Sara |
| 9 (RLIN) | 212654 |
| 245 ## - TITLE STATEMENT | |
| Title | Market segmentation analysis |
| Remainder of title | : understanding it, doing it, and making it useful |
| Statement of responsibility, etc. | Sara Dolnicar. Bettina Grun and Friedrich Leisch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Austrian: |
| Name of publisher, distributor, etc. | Springer, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 324p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Markeating research |
| 9 (RLIN) | 212655 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | consumers, Preferences |
| 9 (RLIN) | 212656 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bettina Grun (jt.auth) |
| 9 (RLIN) | 212657 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Friedrich Leissch (jt.auth) |
| 9 (RLIN) | 212658 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 18/03/2020 | 658.8343 DOM | 125811 | 04/06/2020 | 04/06/2020 | Books |