Applied strategic marketing (Record no. 59449)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00415nam a22001457a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829164615.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138332089 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | ALA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alsem, Karel Jan |
| 9 (RLIN) | 218325 |
| 245 ## - TITLE STATEMENT | |
| Title | Applied strategic marketing |
| Remainder of title | : a step by step approach |
| Statement of responsibility, etc. | Karel Jan Alsem |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 224p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing-Management |
| 9 (RLIN) | 218326 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 13/05/2020 | 658.802 ALA | 126113 | 07/08/2020 | 07/08/2020 | Books |