000 -LEADER |
fixed length control field |
00408nam a2200145Ia 4500 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
VIC |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Vincze, Julian W. |
245 ## - TITLE STATEMENT |
Title |
Cases in strategic marketing management |
Statement of responsibility, etc |
Julian W. Vincze |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Boston: |
Name of publisher |
Houghton Mifflin Company, |
Year of publication |
2000. |
300 ## - PHYSICAL DESCRIPTION |
Other physical details |
xvii, 460p |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing-Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Anderson, Carol H. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |