Normal view MARC view ISBD view

Brand positioning: (Record no. 60901)

MARC details
000 -LEADER
fixed length control field	00555nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250829164703.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-0367250195
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	KOB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kostelijk, Erik.
9 (RLIN)	230313
245 ## - TITLE STATEMENT
Title	Brand positioning:
Remainder of title	connecting marketing strategy and communications
Statement of responsibility, etc.	Erik Kostelijk and Karel Jan Alsem
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxon:
Name of publisher, distributor, etc.	Routledge,
Date of publication, distribution, etc.	2020.
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 254p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding.
9 (RLIN)	73251
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Strategic planning.
9 (RLIN)	230314
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Erik Kostelijk.
9 (RLIN)	230315
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Karel Jan Alsem.
9 (RLIN)	230316
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Central Library Allama Iqbal Open University Islamabad	Central Library Allama Iqbal Open University Islamabad	General Stacks	25/05/2021		658.827 KOB	128864	01/07/2021	01/07/2021	Books