The dark side of marketing communciaitons (Record no. 60916)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00566nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829164704.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138587120 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | HID |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hill, Tim |
| 9 (RLIN) | 230368 |
| 245 ## - TITLE STATEMENT | |
| Title | The dark side of marketing communciaitons |
| Remainder of title | : critical marketing perspective |
| Statement of responsibility, etc. | Tim Hill and Pierre McDonagh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 123p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Capitalism-History-21st century |
| 9 (RLIN) | 230369 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Economic policy-Social aspects |
| 9 (RLIN) | 230370 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDonagh, Pierre (jt. auth) |
| 9 (RLIN) | 230371 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 20/05/2021 | 658.802 HID | 128744 | 01/07/2021 | 01/07/2021 | Books |