Real Marketing: (Record no. 61025)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00669nam a22002417a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781442529229 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIOU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Solomon, Michael. |
| 245 ## - TITLE STATEMENT | |
| Title | Real Marketing: |
| Remainder of title | the people the choices |
| Statement of responsibility, etc. | by Solomon Michael, Saupin, Hughes, Chitty, Marshall and Stuart. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii,536p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer preferences |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry--Personal Name | Saupin. (jt.auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry--Personal Name | Hughes. (jt.auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry--Personal Name | Chitty. (jt.auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry--Personal Name | Marshall. (jt.auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry--Personal Name | Stuart. (jt.auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 19/05/2021 | 658.8 SOR | 128710 | Books |