Marketing research (Record no. 61040)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00695nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829164708.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470810705 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 9 (RLIN) | 230926 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Statement of responsibility, etc. | David A. Aaker, V. Kumar, George S. Day, Meredith Lawley and David Stewart |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Pacific Rim ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Milton: |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 601p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research-Textbooks |
| 9 (RLIN) | 230927 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar V. (jt. auth) |
| 9 (RLIN) | 230928 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S. (jt. auth) |
| 9 (RLIN) | 230929 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lawley, Meredith (jt. auth) |
| 9 (RLIN) | 230930 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stewart, David (jt. auth) |
| 9 (RLIN) | 230931 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 05/04/2021 | 658.83 MAR | 127744 | 07/07/2021 | 07/07/2021 | Books |