Marketing Research (Record no. 62446)

MARC details
000 -LEADER
fixed length control field 00665nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250829164756.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292103129
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
9 (RLIN) 127371
245 ## - TITLE STATEMENT
Title Marketing Research
Remainder of title : an applied approach
Statement of responsibility, etc. Naresh K. Malhotra, Daniel Nunan and David F.Birks
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 957p.
500 ## - GENERAL NOTE
General note PB
546 ## - LANGUAGE NOTE
Language note Eng
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 241076
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research-Methodology
9 (RLIN) 124111
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Molhotra, Naresh K.
9 (RLIN) 241077
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nunan, Daniel
9 (RLIN) 241078
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Birks David F.
9 (RLIN) 241079
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Central Library Allama Iqbal Open University Islamabad Central Library Allama Iqbal Open University Islamabad General Stacks 30/03/2022   658.8 MAM 130843 08/06/2022 08/06/2022 Books

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