Marketing Research (Record no. 62446)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00665nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250829164756.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292103129 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 127371 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Remainder of title | : an applied approach |
| Statement of responsibility, etc. | Naresh K. Malhotra, Daniel Nunan and David F.Birks |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 957p. |
| 500 ## - GENERAL NOTE | |
| General note | PB |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 241076 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research-Methodology |
| 9 (RLIN) | 124111 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Molhotra, Naresh K. |
| 9 (RLIN) | 241077 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nunan, Daniel |
| 9 (RLIN) | 241078 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Birks David F. |
| 9 (RLIN) | 241079 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library Allama Iqbal Open University Islamabad | Central Library Allama Iqbal Open University Islamabad | General Stacks | 30/03/2022 | 658.8 MAM | 130843 | 08/06/2022 | 08/06/2022 | Books |