Global marketing management (Record no. 63428)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00399 a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780470505748 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOG |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotabe, Masaaki |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing management |
| Statement of responsibility, etc | Masaaki Kotabe and Kristiaan Helsen |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New jersey: |
| Name of publisher | John Wiley & Sons, |
| Year of publication | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 717p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing-Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019-07-31 | Central Library AIOU Islamabad | 2012-06-12 | Books | 115943 | General Stacks | Central Library AIOU Islamabad | 658.8 KOG |