| 000 -LEADER |
|---|
| fixed length control field |
00582nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780415507714 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
MAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Eagle, Lynne |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing communications |
| Statement of responsibility, etc |
Lynne Eagle, Stephan Dahl Barbara Czarnecka and Jenny Lloyd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York: |
| Name of publisher |
Routledge, |
| Year of publication |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
x, 427p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dahl, Stephan (jt. auth ) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Czarnecka, Barbara (jt. auth ) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lloyd, Jenny (jt. auth ) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |