Direct marketing (Record no. 6572)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00488nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0675203058 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380.1 |
| Item number | KAD |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Katzenstein, Herbert |
| 245 ## - TITLE STATEMENT | |
| Title | Direct marketing |
| Statement of responsibility, etc | Herbert Katzenstein |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Columbus: |
| Name of publisher | Charles E. Merrill Publishing company, |
| Year of publication | 1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | xiii, 466p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Tele marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sachs, William S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-06-10 | Central Library AIOU Islamabad | 1987-06-14 | Books | 45321 | General Stacks | Central Library AIOU Islamabad | 380.1 KAD |