| 000 -LEADER |
|---|
| fixed length control field |
00458 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412999564 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.2301 |
| Item number |
ANM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Anderson, James A. |
| 9 (RLIN) |
12294 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Media research methods. |
| Remainder of title |
understanding metric and interpretive approaches. |
| Statement of responsibility, etc. |
James A Anderson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Los Angeles: |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
438p; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media- Research - Methodology |
| 9 (RLIN) |
60159 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |