| 000 -LEADER |
|---|
| fixed length control field |
00478 a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0534174728 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23072 |
| Item number |
WIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wimmer, Roger D. |
| 9 (RLIN) |
8551 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Mass media research (Code No-6600) |
| Remainder of title |
An introduction |
| Statement of responsibility, etc. |
Roger D. Wimmer and Joseph R. Dominick |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
California |
| Name of publisher, distributor, etc. |
Wadsworth |
| Date of publication, distribution, etc. |
1994 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
xiv,497p |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliography and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media-Research |
| 9 (RLIN) |
61054 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |