| 000 -LEADER |
|---|
| fixed length control field |
00362nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8179100057 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
MEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Menon, P.K. |
| 9 (RLIN) |
30642 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Effective media and mass |
| Statement of responsibility, etc. |
P.K. Menon |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Jaipur |
| Name of publisher, distributor, etc. |
Aavishkar Publishersization |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
v,191p. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass Communication |
| 9 (RLIN) |
61296 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |