| 000 -LEADER |
|---|
| fixed length control field |
00575nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781107451537 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.231 |
| Item number |
MOS |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Moe, Wendy W |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Social media intelligence |
| Statement of responsibility, etc |
Wendy W Moe and Schweidel David A |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Delhi: |
| Name of publisher |
Cambridge University Press, |
| Year of publication |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
x,194p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Consumers-Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Social Media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing - Social aspect |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Internet - Marketing - Social aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
David A . Schweidel (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |