| 000 -LEADER |
|---|
| fixed length control field |
00526nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781452256573 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23072 |
| Item number |
BEM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Berger, Arthur Asa |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Media and communication research methods |
| Sub Title |
: an introduction to qualitative and quantitative approaches |
| Statement of responsibility, etc |
Arthur Asa Berger |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Los Angeles: |
| Name of publisher |
Sage, |
| Year of publication |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xvii, 364p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Mass media-Research-Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Communication-Research-Methodology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |