000 -LEADER |
fixed length control field |
00538nam a22001577a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780415517690 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.2 |
Item number |
AUS |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Austin, Erica Weintrub |
245 ## - TITLE STATEMENT |
Title |
Strategic public relations management |
Sub Title |
: planning and managing effective communication programs |
Statement of responsibility, etc |
Erica Weintraub Austin and Bruce E. Pinkleton |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New York: |
Name of publisher |
Routledge, |
Year of publication |
2015. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
viii, 389p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Public relations-Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Pinkleton, Bruce E (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |