| 000 -LEADER |
|---|
| fixed length control field |
00560nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781782546207 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.87 |
| Item number |
CAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Castaldo, Sandro |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Retail and channel marketing |
| Statement of responsibility, etc |
Sandro Castaldo, Monica Grosso and Katia Premazzi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Cheltenham: |
| Name of publisher |
Edward Elgar, |
| Year of publication |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xvi, 261p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Retail Trade |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing channels |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Grosso, Monica (jt.auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Premazzi, Katia (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |