| 000 -LEADER |
|---|
| fixed length control field |
00547nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781292042855 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
SEC |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Severin, Werner J. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Communication theories |
| Sub Title |
: origins, methods and uses in mass media |
| Statement of responsibility, etc |
Werner J. Severin and James W. Tankard |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Harlow: |
| Name of publisher |
Pearson Education, |
| Year of publication |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xiii, 411p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Mass media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tankard, James W. (jt. auth.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |