| 000 -LEADER |
|---|
| fixed length control field |
00379 a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0135579279 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Item number |
KOM |
| Classification number |
658 KOM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Kotler, Philip. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing management |
| Sub Title |
: analysis, planning, and control |
| Statement of responsibility, etc |
Philip Kotler |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London: |
| Name of publisher |
Prentice-Hall, |
| Year of publication |
1984 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
794 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |