International marketing (Record no. 71555)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00431nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-256-13950-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | CAI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cateora, Philip R |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| Statement of responsibility, etc | Philip R Cateora, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chicago: |
| Name of publisher | Irwin, |
| Year of publication | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 772p |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International business enterprises |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Shelving location | Accession Number | Lost status | Damaged status | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018-03-30 | Central Library AIOU Islamabad | 2001-02-28 | Books | General Stacks | 95639 | Central Library AIOU Islamabad | 658.848 CAI | ||||
| 2017-01-29 | Regional Library Faisalabad | 2017-01-29 | Books | F 2787 | Regional Library Faisalabad | 658.848 CAI |