| 000 -LEADER |
|---|
| fixed length control field |
00476nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9788120345881 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
VIM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Vivian, John |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The media of mass communication |
| Statement of responsibility, etc |
John Vivian |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Delhi: |
| Name of publisher |
PHI Learning, |
| Year of publication |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxvi, 478p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Mass media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Mass media-Technology innovations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Mass media-Social aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |